The Final Stage of the “HER IT Journey 3” Project Successfully Concluded with the Support of INNOLAND

On June 24, 2025, the official final event of the “HER IT Journey 3” project was held with the support of the INNOLAND Incubation and Acceleration Center and implemented by “SAFAVY” LLC, a resident startup of the center.

Between March 15 and June 15, within the scope of the project, 20 female participants selected from various regions of Azerbaijan received hybrid-format training on “Digital Marketing and Branding,” “Graphic Design,” and soft skills. Throughout the program, participants also had the opportunity to meet renowned experts in the field and exchange experiences.

The “HER IT Journey” initiative aims to further develop the digital skills of women living in regions, belonging to socially vulnerable groups, or engaged in entrepreneurship, and to integrate them more actively into the ICT sector.

It should be noted that “SAFAVY” LLC has been operating for over four years as the first local educational platform awarded with a Startup Certificate in the country. The “HER IT Journey” project is one of the company’s consistent and impactful social initiatives promoting active participation of women in technology. PAŞA Holding’s financial support has made a significant contribution to the project’s implementation.

During the first week of July mentors and startups from “INNOLAND“ visit the new “INNOLAND“ Sheki to discover new startups. Participants will be introduced to basic entrepreneurial concepts during 2 days of workshops, followed by a Hackathon to apply the newly gained knowledge and put it into practice. The winners of the Hackathon will be accepted to “INNOLAND“ Sheki 6-month Incubation Program including working space in “INNOLAND“ Sheki Coworking.

Selection Criteria

• over 18
• basic level of English

Agenda:

Day 1: General Workshops

• What is a startup?
• How to come up with a startup idea?
• Market Research: Why and How?
• Value Proposition

Day 2: General Workshops

• Business Model Canvas: Business Modelling, Business Planning
• Lean Methodology
• Pitching

Day 3: Start of Hackathon + Speakers

• Startups from “INNOLAND“ Baku will share their entrepreneurial experience
• Hackathon will be launched: Ideas put on voting, best 5-6 will be chosen for team forming with a goal to form a startup by the end of the Hackathon

Day 4: Teamwork + Mentoring

• Selected teams will work on their projects with the support of “INNOLAND“ mentors + “INNOLAND“ Baku startups.

Day 5: Teamwork, Final Presentations + Winner Announcement

• Half day: Continue teamwork
• Half day: Final Presentations in front of the jury to determine the top 3 teams

For registration: http://bit.ly/2MWFSQX

The second training session was held as part of the “RoboCode III” robotics coding camp.

During the session titled “Analysis of ROS2 Node and Topic Structure and Practical Implementation,” participants explored the logic of nodes in ROS2, message flow management through topics, and the working principles of the publisher–subscriber model through practical examples.

Throughout the training, participants worked on message transmission and building internal communication processes within the system based on real-world scenarios. They gained both a solid theoretical foundation and deeper understanding by applying their knowledge directly in code.